Skip to main content

Take Control of Your Child’s Education Savings

Smart planning technology and fee-only advisors that provide personal guidance without managing your money

Family walking together planning for education

You Keep Full Control

Your savings stay in your accounts. We provide the map, you drive.

Know Your Costs Upfront

Clear pricing for our app or advisor services. We never take a cut of your college fund.

Dedicated to Your Child’s Education

100% focused on helping families save for college.

Two Ways to Build Your Education Savings Plan

Ready to Start? Talk with an Advisor

Available Now
  • Get your personalized plan built for you
  • Discuss your goals, receive a detailed written plan
  • Choose this if you’d rather delegate than DIY
Schedule Your Consultation

Ongoing Guidance from Our App

Coming Soon
  • Get ongoing investment advice as conditions change
  • Smart alerts tell you exactly what actions to take
  • Perfect for parents who prefer to self-direct
Get on the Waitlist

How It Works

Two Ways to Build Your Education Savings Plan

With an Advisor

  1. 1
    Intro conversation

    A brief call to understand your family’s needs

  2. 2
    Complete a detailed questionnaire

    We send personalized questions for you to answer at your pace

  3. 3
    Get your written plan

    Comprehensive roadmap delivered after we review your responses

  4. 4
    Start saving with confidence

    Clear action steps you implement yourself

With Our App (Coming Soon)

  1. 1
    Answer smart questions

    Tell us about your family and goals

  2. 2
    Get personalized targets and investments

    See exactly how much to save each month

  3. 3
    Receive ongoing guidance

    Monthly alerts on what actions to take

  4. 4
    Adapt as things change

    Adapts to market and cost changes

app.centoic.com/dashboard
Mila’s Education Fund
Monthly Guidance Alert

Mila’s fund is slightly behind target this year. Consider investing an extra $75 each month to stay on track with your goal.

The Clarity of an Advisor And The Control of an App

Professional Education Planning Guidance That Puts You in the Driver’s Seat

By joining the waitlist, you agree to receive periodic emails from us until you unsubscribe. Advisory services are currently only available to residents of the State of California or where otherwise permitted by law.

Example alert for illustration purposes. Actual recommendations based on your specific situation and our advisory agreement.

Common Questions About Education Savings

How much should I save each month for my child's college education?

The amount depends on your child's age, target types of schools and locations, and how much of the cost you want to save for.

For example, if the rate of return on the college savings is estimated to be 6% per year, then saving $230 per month for 15 years at that rate of return results in total savings of about $65,000. Four-year public university costs in California average around $110,000, as of 2024. But costs are likely to increase in the future. If those costs increase at 4% per year, the cost in 15 years will be about $198,000. Given these assumptions, this saving plan would cover about one-third of those future costs.

The key variables are: your child's current age (the earlier you start, the less you need to save monthly), your target coverage (many families aim to cover one-third to one-half of projected costs), target location and type of school, current education costs, expected increases in costs, and expected investment growth.

Instead of guessing, we recommend building a personalized plan based on your specific situation.

How is Centoic different from a robo-advisor?

A Robo-advisor is typically a website and/or a mobile app that is run by a registered investment adviser. Their clients sign up for an account and deposit money. The robo-advisor asks questions to determine the client's risk tolerance and then invests the client's money accordingly, performing certain tasks automatically such as rebalancing the client's portfolio and optimizing taxes via strategies like tax loss harvesting.

Robo-advisors and Centoic serve different needs:

Robo-advisors typically:

  • Manage your investments for you (you give them control of your money)
  • Charge ongoing fees based on how much you deposit (known as "assets under management"). Fees are typically in the range of 0.25% per year.
  • Provide generic portfolio allocation based on your risk tolerance
  • Offer limited personalization for complex family situations
  • Focus on investment management, not comprehensive planning

Centoic's approach:

  • Provides guidance while you keep full control of your accounts
  • Charges flat, project-based fees (advisor) or subscription fees (app), never a percentage of your savings
  • Creates personalized plans based on your specific goals, timeline, and schools
  • Offers ongoing recommendations that adapt to changing circumstances (app)
  • Focuses specifically on education savings (it's all we do!)

The key difference: We provide the roadmap; you drive. Your money stays in accounts you choose at institutions you trust. We never manage your assets, so our only incentive is helping you reach your education savings goals.

Will a 529 plan hurt my child's chances of getting financial aid?

A 529 plan has a minimal impact on financial aid eligibility. The benefits of saving typically outweigh the impact.

Here's how it works:

When owned by a parent or dependent student, 529 assets are currently counted as parental assets on the FAFSA at a maximum rate of 5.64%. Assuming this rate is in place, a $50,000 529 balance would reduce aid eligibility by at most $2,820. The tax free earnings over time are likely to exceed that reduction in aid.

For example, if $175 per month was deposited in the 529 account over 15 years at a 6% rate of return, the resulting end balance of about $50,000 would include about $18,000 of investment gains that could be used tax-free for eligible education expenses.

Important recent changes: Starting with the 2024-25 FAFSA, distributions from grandparent-owned 529 plans no longer count as student income. This makes grandparent contributions more attractive than before.

The bigger picture: Financial aid calculations are primarily driven by income, not assets. And every dollar you save is a dollar you won't need to borrow at higher interest rates later.

Do I need a financial advisor for college savings?

It depends on your situation, but most families benefit from some level of guidance, even if they don't need traditional ongoing asset management.

You can likely go it alone if:

  • You have one child with a straightforward timeline
  • You're comfortable choosing and adjusting investments over time
  • Your overall financial picture is relatively simple

Professional guidance becomes more valuable when:

  • You have multiple children at different ages
  • You're unsure how much you actually need to save
  • You want to coordinate education savings with other goals
  • You'd benefit from ongoing investment recommendations as markets and costs change

The real question is what kind of help you need. Traditional advisors who manage 529 accounts often charge ongoing fees based on your assets. These fees can add up over time. Free online calculators can do the math, but they typically don't provide a personalized strategy and can't provide investment advice.

Centoic offers a middle path: personalized guidance without taking control of your money. You get a clear plan tailored to your family, you implement it wherever you choose, and we charge transparent fees for advice, not a percentage of your savings.

Every Year Matters in Education Savings

The sooner you start, the less you need to save each month. Whether you’re ready for advisor guidance today or prefer to wait for our app, take the first step now.

Contact Information

Address:

58 West Portal Ave #610, San Francisco, CA 94127

Phone:

415-991-0979

Contents of this website ©2026 StackFlip LLC dba Centoic (“Centoic”). Content provided herein is for informational purposes only. This website is not intended to provide any tax or legal advice or to be the basis for any financial decisions. Any information provided on this website has been derived from sources believed to be reliable but is not guaranteed to be accurate or complete and is not a complete analysis of any materials discussed. Any financial decisions should be discussed with an adviser prior to implementation. Advisory services are offered through Centoic, an investment adviser in the State of California. Refer to Centoic’s Form ADV Part 2 for more information. Being registered as an investment adviser does not imply a certain level of skill or training. The information contained herein should in no way be construed or interpreted as a solicitation to sell or offer to sell advisory services to any residents of any State other than the State of California or where otherwise permitted by law. Client testimonials or endorsements are not used on this site, in accordance with California regulations. Any photographs published on this website should not be construed as an endorsement or testimonial from any of the persons in the photograph. Links from this website to other third-party websites are provided as a convenience and do not constitute an endorsement by Centoic of any products or services included on those websites. For detailed risks of loss, including market and estimation risks for recommended investments like ETFs and mutual funds, refer to Form ADV Part 2A (Item 8). Investing always involves risk and the possibility of loss.